Your local partner
in Valencia.
Source smarter.
Valencia is the heartland of Spanish furniture manufacturing — contract, hospitality, residential, outdoor, kitchen, mattresses. If you have a project, a hotel, a distribution network or a sourcing brief, I find the right manufacturers for you.
No cold Google searches. No lost weeks of emails. One call to me is enough.
operations
Canada, USA, Panama, Malaysia
negotiations & contracts
to start
Spain's furniture capital
is right here.
The Valencian Community concentrates the largest cluster of furniture manufacturers in Spain. Contract furniture, upholstery, kitchen cabinets, outdoor furniture, mattresses, bathroom furniture. All of it.
These are mostly family-owned businesses, many of them third-generation, with exceptional craftsmanship and competitive production costs. They export globally — but they don't always have the time or resources to reach you directly.
That's where I come in. I know who makes what, where the real quality is, who can handle contract volumes, and who can meet European certification requirements.
What I do
for international buyers
Whether you're sourcing for a single project or building a long-term supply relationship, I work as your dedicated representative on the ground in Valencia.
Supplier Identification & Selection
I find the right manufacturers for your specific brief — product type, quality level, volume, certification requirements, lead times.
Negotiation & Contract Support
I negotiate on your behalf — in Spanish, directly with the manufacturer — to get the right price, terms and delivery conditions.
Order Follow-up & Quality Control
Once the order is placed, I stay on it. Production follow-up, delivery coordination, and quality verification before the shipment leaves Spain.
How we work
together
Simple, clear, no unnecessary steps. We start with a conversation and move only when there's a real project to work on.
If you have a project in Spain,
this is for you.
What you can expect — and what you can't
I prefer transparency over marketing language. Here's what working with me actually looks like.
15 years of real
international experience
Not a consultant. Someone who has actually done this.
Juan
Fenollar
I spent 15 years managing international operations for industrial SMEs in Valencia — 14 of them in senior management roles. I've opened commercial offices in Canada, the United States, Panama and Malaysia. I've managed the full Spanish operations of a German company (Hatecke GmbH). I've negotiated contracts with clients in China, Japan and across Europe.
I know the Valencian furniture industry from the inside — the factories, the people, the unwritten rules. And I know what international buyers need, because I've been the one sitting across the table from them for years.
Tell me about
your project.
A brief message is enough to start. Tell me what you're looking for — product, volume, timeline. I'll come back to you within 24 hours with an honest first assessment of whether I can help.
No long forms. No sales pitch. Just a conversation.